Add another perspective
Augmented reality
An AR camera experience connects the application to the world around the user.
VodacomGo
A new way to explore retail.
Augmented reality, games and store discovery brought into an interactive application experience.
Inside the project
- Service areas
- Marketing & Engagement
- Developed for
- Retail, marketing and engagement teams
- Connected scope
- AR · Games · Store discovery
The bigger picture
Designed around
the whole system.
An interactive retail experience can give people more ways to explore than a static list of stores. VodacomGo brings together AR camera experiences, games and store discovery within the application.
Inside VodacomGo
Distinct parts.
Shared purpose.
Make room for participation
Games & interaction
Arcade and gamified-store experiences introduce interactive ways to explore.
Connect back to a place
Store discovery
Store details and discovery connect the digital experience to a retail context.
This portfolio entry describes the application work, without making a claim about its public launch or availability.
Thinking in systems
The value is in
the connections.
- Discover
- Explore in AR
- Interact & play
- Find a store
A view of the connected scope of VodacomGo.
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